Chapter 5: Anticipating Tomorrow.
This chapter aims to peer into the near future by attempting to understand how marketing functions are changing over time, in order to help predict how marketing could change over the next five to 10 years. With an outline of new disciplines that could emerge. Including exclusive research and input from the Singularity University.
PHD launches ‘The Shift Sessions’, a new podcast series for future-facing marketers
Six-part series explores the future roles and capabilities all marketing teams will need to develop to thrive 1 November 2022 – Advancements in data and technology, coupled with the disruption of...Read more
5 marketing midlife crisis archetypes (and how to overcome them)
As the marketing industry evolves, many organizations are struggling to adapt – causing stress and worry. Here, Mark Holden, PHD’s WW CSO, and Andrew Mclean, Head of Strategy and Planning...Read more