This chapter sets out a logical basis for where marketing functions best sit and how they all link together as part of a healthy connected system. With a suggested roadmap on how to get there.
PHD publishes book, “Shift: A Marketing ReThink” about an industry in midlife crisis
According to science, it literally took billions of years for a single cell to evolve into a multicellular organism. Evolution does not happen overnight without some sort of external stimulus....Read more
PHD MENA to bring Shift to BrainScape 2021
PHD MENA is set to return to in-person events with BrainScape, the largest industry conference in the region, with a focus on Shift | A Marketing Rethink, offering attendees a chance to reimagine the future of marketing.Read more