Chapter 3: Building a New Ecosystem.

As the marketing industry evolves, many organizations are struggling to adapt – causing stress and worry. Here, Mark Holden, PHD’s WW CSO, and Andrew Mclean, Head of Strategy and Planning...

The acceleration of digital technology over the last decade has revolutionised the world of advertising – and forced many marketers to question their existence. In this Q+A, Mark Ritson, marketing...

After revealing that marketers spend most of their time reporting, Mark Holden, PHD’s Worldwide CSO, tells Resume magazine why it's time to rethink marketing and where creativity fits in.  In a recent study conducted for its latest...