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Chapter 1: That Wave of Complexity
Chapter 2: A Marketing Midlife Crisis.
Chapter 3: Building a New Ecosystem.
Chapter 4: A People-Shaped Future.
Chapter 5: Anticipating Tomorrow.
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Quiz: Find your innate strength
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Chapter 3: Building a New Ecosystem.
This chapter sets out a logical basis for where marketing functions best sit and how they all link together as part of a healthy connected system. With a suggested roadmap on how to get there.
News
September 3, 2021
PHD publishes book, “Shift: A Marketing ReThink” about an industry in midlife crisis
According to science, it literally took billions of years for a single cell to evolve into a multicellular organism. Evolution does not happen overnight without some sort of external stimulus....
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June 17, 2021
PHD MENA to bring Shift to BrainScape 2021
PHD MENA is set to return to in-person events with BrainScape, the largest industry conference in the region, with a focus on Shift | A Marketing Rethink, offering attendees a chance to reimagine the future of marketing.
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June 17, 2021
PHD & Mark Ritson present 'A Marketing Midlife Crisis?' at Cannes Lions 2021
PHD’s Cannes Lions session ‘A Marketing Midlife Crisis?’ is available to watch on demand on the Cannes Lions site for LIONS Members, or by emailing PHD Worldwide Marketing. Global media...
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