This chapter sets out a logical basis for where marketing functions best sit and how they all link together as part of a healthy connected system. With a suggested roadmap on how to get there.
5 marketing midlife crisis archetypes (and how to overcome them)
As the marketing industry evolves, many organizations are struggling to adapt – causing stress and worry. Here, Mark Holden, PHD’s WW CSO, and Andrew Mclean, Head of Strategy and Planning...Read more
Understanding Marketing’s Midlife Crisis: A Q+A with Mark Ritson
The acceleration of digital technology over the last decade has revolutionised the world of advertising – and forced many marketers to question their existence. In this Q+A, Mark Ritson, marketing...Read more
Mark Holden: “There is going to be a renaissance in creativity in our industry”
After revealing that marketers spend most of their time reporting, Mark Holden, PHD’s Worldwide CSO, tells Resume magazine why it's time to rethink marketing and where creativity fits in. In a recent study conducted for its latest...Read more