The increasing complexity has had a serious impact on marketers and the relationship they have with their agencies. This chapter explores the growing pains felt by marketers and agencies and the resultant effect it is having on the business of marketing, today.
PHD launches ‘The Shift Sessions’, a new podcast series for future-facing marketers
Six-part series explores the future roles and capabilities all marketing teams will need to develop to thrive 1 November 2022 – Advancements in data and technology, coupled with the disruption of...Read more
5 marketing midlife crisis archetypes (and how to overcome them)
As the marketing industry evolves, many organizations are struggling to adapt – causing stress and worry. Here, Mark Holden, PHD’s WW CSO, and Andrew Mclean, Head of Strategy and Planning...Read more