The Five Marketing Archetypes
With the conflict, complexity, and concern of missing out, there is no wonder that the marketing industry has spiralled into a midlife crisis.
To successfully navigate a way out, we need to begin by identifying which type of midlife crisis one’s organization is in; and we have attempted to categorise them. The following five midlife crisis archetypes apply to agency and marketing organizations alike.
PHD launches ‘The Shift Sessions’, a new podcast series for future-facing marketers
Six-part series explores the future roles and capabilities all marketing teams will need to develop to thrive 1 November 2022 – Advancements in data and technology, coupled with the disruption of...Read more
5 marketing midlife crisis archetypes (and how to overcome them)
As the marketing industry evolves, many organizations are struggling to adapt – causing stress and worry. Here, Mark Holden, PHD’s WW CSO, and Andrew Mclean, Head of Strategy and Planning...Read more