Chapter 2: A Marketing Midlife Crisis.
The Five Marketing Archetypes
With the conflict, complexity, and concern of missing out, there is no wonder that the marketing industry has spiralled into a midlife crisis.
To successfully navigate a way out, we need to begin by identifying which type of midlife crisis one’s organization is in; and we have attempted to categorise them. The following five midlife crisis archetypes apply to agency and marketing organizations alike.
