The last decade saw remarkable changes within marketing, driven by an explosion of digital touchpoints, advancements in data and technology and the accelerant effects of COVID-19. This chapter covers the major events that led to the levels of complexity we face today.
PHD launches ‘The Shift Sessions’, a new podcast series for future-facing marketers
Six-part series explores the future roles and capabilities all marketing teams will need to develop to thrive 1 November 2022 – Advancements in data and technology, coupled with the disruption of...Read more
5 marketing midlife crisis archetypes (and how to overcome them)
As the marketing industry evolves, many organizations are struggling to adapt – causing stress and worry. Here, Mark Holden, PHD’s WW CSO, and Andrew Mclean, Head of Strategy and Planning...Read more