Chapter 1: That Wave of Complexity

Chapter 1: That Wave of Complexity

The last decade saw remarkable changes within marketing, driven by an explosion of digital touchpoints, advancements in data and technology and the accelerant effects of COVID-19. This chapter covers the major events that led to the levels of complexity we face today.

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PHD launches ‘The Shift Sessions’, a new podcast series for future-facing marketers

November 1, 2022

PHD launches ‘The Shift Sessions’, a new podcast series for future-facing marketers

Six-part series explores the future roles and capabilities all marketing teams will need to develop to thrive 1 November 2022 – Advancements in data and technology, coupled with the disruption of...

5 marketing midlife crisis archetypes (and how to overcome them)

December 14, 2021

5 marketing midlife crisis archetypes (and how to overcome them)

As the marketing industry evolves, many organizations are struggling to adapt – causing stress and worry. Here, Mark Holden, PHD’s WW CSO, and Andrew Mclean, Head of Strategy and Planning...

Understanding Marketing’s Midlife Crisis: A Q+A with Mark Ritson

November 11, 2021

Understanding Marketing’s Midlife Crisis: A Q+A with Mark Ritson

The acceleration of digital technology over the last decade has revolutionised the world of advertising – and forced many marketers to question their existence. In this Q+A, Mark Ritson, marketing...

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