Mark Ritson & PHD's Mark Holden discuss impact of “marketing midlife crisis” on consumer/marketer relationship

PHD’s Cannes Lions session ‘A Marketing Midlife Crisis?’ will be available to watch on demand on the Cannes Lions site from Monday 21st June 2021.

PHD’s Worldwide Strategy and Planning Director, Mark Holden, will be joined on the virtual main stage by Mark Ritson, brand consultant and former marketing professor, to explore the signs of a marketing midlife crisis.

The session coincides with the launch of PHD’s latest thought leadership publication, Shift | A Marketing Rethink, which sets out to help marketers and agencies rethink the way that marketing is structured and looks ahead to how marketers can reorganise and rebuild for the future.

The book includes a contribution by Ritson, our marketing therapist, which considers the impact a midlife crisis has on the consumer/marketer relationship. PHD’s Cannes Lions session brings this to life through the lens of a fly-on-the-wall style therapy session before speaking to Ritson himself on how the marketing industry can lift itself out of it.