“If you are a client who is invested in media, is inclusive and focuses on delivering the very best strategic briefs, then you’re going to rise to the top. Brands can’t change who they are, but they can change their behavior.”

"We’ve defined six macro forces of change that are likely to impact marketing over the next five to 10 years: Physical Separation, Shallow Living, Trust Dissolution, Engineered Serendipity, Decentralized Influence and Purpose Pervasion."

"Teams that manage agencies and run marketing processes in silos, run the risk of ultimately fragmenting the consumer experience. When you work as an integrated team, and with your agency partners, it creates the right foundations for brilliance."

"We have an obsession with marketing tactics at the expense of diagnosis, listening and understanding of the market, and at the expense of putting more strategic thinking first. I call it Tactification"

“The last decade has been intense in terms of transformation, fueled by digital expansion. The fundamentals of how we communicate and understand consumers has changed as a result, and that speed and complexity will only increase."

"I don’t believe it’s enough to say that we’ll have a division of labor between people and machines without also saying that integration will become increasingly important. Human talent will put these two sides of human and machine capabilities together, especially in the context of those very human interactions called relationships which we all must manage."

“One thing we want to unpack is the idea that your people aren’t your most important investment; getting the right people, keeping them challenged, pushing them harder and making them feel incredibly engaged and inspired to do the work, is the work of the firm".

“We need to become better at explaining the alchemy that is optimized marketing. It’s not just about joining the ‘paid, owned, earned’ dots but considering them all at the same time, understanding the impact each has on the others and knowing how and when to pull each lever to make a whole thing hum."

“In marketing, you are now in the translation business. You have to constantly translate expert knowledge into a language that the customer and the decision makers understand”.